Roei Zerahia

״My secret life as a drug dealer״

Mr‭. ‬Zerahia holds a B.Sc in computer science ‬&‭ ‬mathematics, and has a Master of Business Administration. Roei is a faculty member ‬&‭ ‬senior lecturer in Shenkar College, with expertise in database optimization, ‬and with years of experience in the high-tech arena, and in the agriculture world.‬ 

For the last 7 years, Mr. Zerahia has been serving in senior management positions in CANNDOC (INCR.TA) – the first Israeli pharmaceutical cannabis license producer. During this period he acquired extensive knowledge and experience in the fields of operation of the company. Roei led CANNDOC from being a private company to a merger process with a public company (Intercure). During his tenure as the company’s CEO, the company reached to a valuation of 1.2 billion NIS. Today he, serves as the company’s vice president and leads the company’s IPO on Nasdaq.

‬With a global ‬understanding of the evolving cannabis arena, ‬and as part of his agenda – Roei lectures, ‬locally and globally, ‬on different aspects of the cannabis industry from cultivation to production costs, ‬and how to keep a very efficient production costs without compromising on professionalism.